The base dog collar is strong and padded.  On top of this is a strap of leather which the letters slip onto.  The collar is measured from the base of the point of the buckle (where it will fit through the hole) to themiddle hole of the collar

This option gives you up to 7 letters including any characters i.e heart, star, crown

Other options available
5 Letter Bling Collar £17.50
10 Letter Bling Collar £19.50

Please state clearly in the customer comment box on your order form which letters and/or characters you require.